Ulta Beauty held its grand opening in Federal Way on Friday morning with more than 100 customers waiting at its doors.

The new location at Seatac Village Shopping Center featured 20,000 beauty products across 500 brands, as well as a full-service hair salon and brow bar.

In celebration of its grand opening, the first 100 guests on Friday, Saturday and Sunday will receive a gift card valued $5 to $100 and one free skin or hair service at The Salon, Ulta’s full-service salon. Experts are on hand all weekend to offer free makeovers and consultations.

The store features:

bareMinerals, Benefit, Urban Decay, IT Brushes for ULTA, NYX, Maybelline and L’Oreal cosmetics

Dermalogica, Mario Badescu, Philosophy, Olay, Neutrogena and Aveeno skincare products

Fragrances from Marc Jacobs, Clavin Klein, Estee Lauder, Gucci, Vera Wang and Dolce & Gabbana

Redken, Matrix, Living Proof, Sexy Hair and Carol’s Daughter professional haircare products

Hair tools including CHI and Hot Tools

Ulta Brands include cosmetics, skin care, bath/body, hair care and the ULTA Men’s Collection

The Federal Way Ulta is located at Seatac Village Shopping Center, 1800 S. 320th St. in Federal Way. Doors open at 10 a.m. for the grand opening on Friday and Saturday and 11 a.m. on Sunday.