Coryn Morgenroth wants to distinguish her business as a social hub for Federal Way craft and scrapbook enthusiasts.
So far, it’s working. Craft City opened in January at the Northshore Village shopping center, located at 21st Avenue SW and SW 356th Street. Craft City is the third business venture for Morgenroth, who also owns The Haircase and Twin Lakes Barbershop in Federal Way.
Aside from selling supplies for knitting, crocheting, quilting and jewelry, Craft City includes a natural cafe with sandwiches and espresso along with space for consignment — where local crafters sell their creations. The business also hosts guest speakers, birthday parties and local craft groups.
Morgenroth was inspired to start Craft City after a visit to Guitar Center with her husband. She was taken aback by the positive atmosphere created by those Guitar Center customers.
“It was full of this awesome energy,” she said. “It was so alive in there.”
Morgenroth loves to do crafts and likes being around “crafty people,” she said. “There wasn’t a place in Federal Way for crafters to go.”
Since opening the store in January, “I get ladies coming in to sit and knit and talk and drink coffee and hang out,” she said, noting that Craft City stands apart from stores like Michael’s and Joann Fabrics because of the social aspect. “The potential of my business is endless.”
Two of those like-minded crafters, Louise Pittman and Pamela Golliet, gathered at Craft City last week for lunch and quilting tips. Their specific topic that day involved making a bias that holds a quilt together.
“I would like to see this place stay in business,” said Golliet, who also ordered a sandwich from the store’s cafe. “We’re both quilters … there’s not enough room in our homes to spread out and plan.”
Frequenting local businesses is a big deal for both of these Federal Way women.
“It’s a great place to socialize and share your tips,” Pittman said. “I’ve told several people about this place.”
Learn more
Visit the Craft City page on Facebook or call (253) 517-9206.
