As a Federal Way resident and small business owner, I’ve developed a passion for the city and all it has…
What do Old Spice, Brooklake Community Church and Highline Community College have in common? All have successfully used humor and an edgy approach to reach varied audiences without jeopardizing their messaging.
The value of being real. I recently had a client in a high-growth industry that requires a high degree of…
In a tight-knit community such as Federal Way, there’s an element of marketing that is essential to how your organization…
It’s common to hear businesses say they want “customers for a lifetime.” But what do those same businesses do to…
In business, your image is everything. Essentially, image is the word people use when describing their perception of what you…
What are two things you are already tired of hearing about, but also can’t get enough of? For me, it’s…
One way companies of all sizes attract and retain customers is by putting them first. Most organizations have some aspect…
