The Federal Way Mirror, seeking to meet the needs of its community, is launching a survey of its readers to measure the shopping patterns and media habits of local residents.

In the online survey that will start today, readers will be asked for their opinion of The Mirror and its content, including what they read or don’t read. The survey will also ask about their buying and spending trends — past, present and future, where they shop and what types of items they purchase most frequently.

The purpose of the research is to help The Mirror understand readers’

interests, collect suggestions and insights from the readership, and gain

information on shopping patterns to share with local retailers and help

attract additional businesses to the local market.

The survey will be conducted by Pulse Research, a Portland, Ore.-based

company that works with media companies and retailers. Readers can participate in the survey online at www.pulseresearch.com/fwmirror/ beginning today.

Participants’ names will be entered in a drawing for prizes including a $3,000 grand prize, $1,500 first prize and $500 second prize. Winners will be notified.

Pulse Research will tabulate the survey results for use by The Mirror’s circulation, classified and retail advertising and news departments. The information won’t be sold, loaned or traded to third parties.

To participate in our online survey, visit http://www.pulseresearch.com/fwmirror/.